Course Curriculum

  • 2

    Account Setup

  • 3

    Audiences

    • Audiences Overview

    • Custom Audiences

    • Lookalike Audiences

    • Saved Audiences

  • 4

    Ad Creation

    • Setting up a New Ad Campaign

    • Choosing your Campaign Objective

    • Boosting Posts

    • Creating your First Facebook Ad

    • Testing Audiences

    • Testing Copy and Creatives for the best results

    • Retargeting Ads

  • 5

    Bonus Videos

    • Domain Verification (This is important!)

    • Prioritising Event Tracking (This is also very important!)